Upon graduating from Hunter College, Serena developed a passion for digital media while serving as an Editor/Writer at Playbill and Tea and Coffee Trade Journal. Expanding upon the digital side of the media industry, Serena took on the role of Managing Editor for Momtrends.com, and later as the Editor-in-Chief of Unilever's All Things Hair and the Editorial Director for CottagesGardens.com. She has also been a freelance writer for over 15 years, covering family travel, food, music, culture, and more!

Serena enjoys working behind the scenes; crafting strategies for brands, producing target market, and high profile events, leveraging a brand’s social media platforms, ultimately creating an online presence that's meaningful and authentic. She is a frequent speaker at numerous social media industry conferences, including Blissdom, where she shares her knowledge of digital writing, SEO, and industry trends.

Serena specifically manages the Social Media Campaigns for the Health Wellness & Lifestyle Expo, Greenwich Reindeer Festival & Santa’s Village and the Greenwich Holiday Stroll Weekend.

For more information about MaxEx Public Relations, please visit: www.maxexposure.net